Florenza Jewelry was initially designed by Daniel Kasoff. The Dan Kasoff Company did not have a trademark and costume jewelry produced by the company in the 1930s do not have the Florenza trademark. The company decided to brand its jewelry using the name Florenza (an embelishment of his mother's name, Florence), around 1949-50, when Dan Kasoff’s son Larry joined the business.
Florenza was known for creating wonderful Victorian revival examples in ornate brooches, bracelets, necklaces and earrings. Only the finest stones were used from Austria and Germany, many made especially for their company.
Florenza closed their doors in 1981, but Florenza jewelry will always be quite popular with its quality workmanship, materials and designs.
Whether you are a collector of Florenza, Mid Century or just love vintage rhinestone jewelry, please check out my etsy shop at www.etsy.com/shop/PattysJewelryEtc